Our Voice

It’s all in how you say it.

What we say and the way we craft our messaging shows the personality behind our brand. Our personality has four dimensions as defined by our Brand Promise. These four dimensions can be used in different measures depending on the setting. Let’s review how each aspect of our personality applies to our voice in different situations.

Creative – It’s okay to have a little fun. Humor is a great disarmer. But it should always be smart. Strive for a cadence and a rhythm to give a musical sensibility. Think social media and email blasts.

Multicultural – Being based in Los Angeles means we live in one of the most culturally diverse cities in the United States. Many of our team members are from Mexico and Central America. This rich cultural diversity is celebrated and reflected in everything we do. This aspect of our brand personality should be conveyed everywhere.

Honest – Clear. Concise. Simple. Direct. True. We are a manufacturer foremost. Take the same pragmatic approach to communicating as we do with our manufacturing. We are efficient, but we are also human beings. We do not attempt to appear bigger than we are. We are not corporate robots. We are individuals. Think product descriptions and client communications.

Southern California – A casual attitude is coded into our DNA. Our effortless chic swagger is a byproduct of life in our urban, mediterranean climate. We live outdoors so are naturally connected to the earth. Environmentalists by default, we see firsthand how doing our part for the environment creates a healthier home for all. We embrace progressive environmental and health regulations, and always strive to do business in the most environmentally responsible way possible.