Monogram and Stretch-Monogram graphic

The Martin Brattrud monogram is a unique mark designed to be identifiable and legible across a wide range of applications. It is a shortened version of the logotype, ideal for smaller applications such as social media avatars and product tags.

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The monogram can be used in tighter spaces, so less clear space is required than what is needed for the full logotype. The graphic below illustrates ideal clear space when locked into a rectangle or circle.

The Stretch Monogram is used as a graphic. It represents environment and space, and can be used as a canvas behind other graphic elements and type. There are five scales of this graphic and you may create more. The “M” should appear at the same size as the “M” in the logotype when used in a layout together.

Download: ZIP (4 MB)