Color
Primary Palette and Tints
Our primary branding colors are Almost Black and earthy neutrals. Gold is used as an indicator or wayfinding color. Aloe is a harmonious subdued color that can be used in larger doses.
Secondary Palette and Tints
Secondary colors get put to good use for web, print, and social media. These are designed to pair with each other and colors in the primary palette. Our tints desaturate as they get lighter, letting them work as larger color fields behind other content.
Palette Concepts
Combine Primary and Secondary colors using tints to create a wide range of palettes. Here are a few examples.