Photography

Lifestyle

Photographic style needs some amount of flexibility in order to stay relevant and adapt to best show the products being featured. But our lifestyle photography should always strive to convey certain qualities that map back to our brand.

Natural Light

Sunlight in Southern California has a unique quality and a particular glow. Our Southern California location should come through by showcasing our natural light.

Products in Use

Whether through the use of models, propping, or both, showing a setting that feels like you can walk in and experience a welcoming environment adds a warmth and reflects the honesty and creativity of our brand.

Optimism

Through vibrant use of color, material, location, and vignette layout, photography should convey the same spirit of optimism from which all design is born.